How Exeter’s Growth Is Fueling Investment Opportunities

Exeter is rapidly becoming one of the UK’s most attractive property markets for investors. With a booming population, ambitious housing plans, and rising rental values, the city offers compelling opportunities for both residential and development investments.

Population Growth Driving Demand

Exeter is set to welcome 25,000 new residents by 2030, according to Residential Reports. This population growth is placing increasing pressure on housing, particularly in areas close to the city centre and Streatham Campus.

What it means for investors:

• Higher demand for rental properties

• Greater potential for capital growth

• Opportunities to target high-demand areas early

Ambitious Housing Plans

To accommodate this growth, Exeter plans to deliver 12,000 new homes by 2040. However, current housing supply falls short, with about 24% fewer new builds than required, creating a clear supply gap.

Investor takeaway:

• Developers and property investors can capitalise on unmet demand

• New-build projects are likely to attract strong interest from both owner-occupiers and renters

• Strategic investment in the right locations can deliver long-term growth

Surging Rental Values

Exeter’s rental market is experiencing strong growth. According to Residential Reports, rental values have surged in recent years, particularly in student-heavy and commuter-friendly areas.

• High rental demand ensures strong yields for investors

• First-time buyers are active in the market, keeping turnover high and properties liquid

• Areas near new developments or transport hubs are likely to see the fastest rental growth

Why Exeter Is a Smart Investment Choice

1. Population-driven demand – More residents mean more tenants and buyers

2. Housing shortfall – A 24% supply deficit signals ongoing investment opportunities

3. New infrastructure and amenities – Planned developments improve the appeal of residential areas

4. Strong rental yields – Ideal for buy-to-let investors or mixed-use projects

Final Thoughts

Exeter’s growth story is more than just population numbers—it’s creating tangible investment opportunities for both developers and residential landlords. With 12,000 new homes planned by 2040, a clear housing supply shortfall, and surging rental values, the city is primed for strong returns.

Investors who act now, in the right locations, are likely to benefit from both capital appreciation and rental income as Exeter continues to expand.